Marketing Muscle for an Enterprise IT Leader
Full-service marketing partnership with a leading enterprise IT solutions provider and Cisco 360 Preferred Partner, spanning campaigns, content and events nationwide.
The Client
Netsync is a leading enterprise IT solutions provider and Cisco 360 Preferred Partner, delivering networking, collaboration, security and data center solutions to private and public sector organizations nationwide.
The Challenge
Enterprise IT buying cycles are long, technical and crowded with competitors. Netsync needed a marketing engine that could translate deep technical capability into campaigns that open doors and build pipeline across multiple markets.
The Solution
d2 serves as an extension of the Netsync marketing team, producing integrated campaigns across email, social, landing pages and blogs, supporting major events and sales kickoffs, and building regional outbound programs for key enterprise markets. Every asset holds to strict partner brand standards while making complex technology feel like an easy decision.
The Results
d2 delivers hundreds of campaign assets each year across email, social, web and events. Email programs consistently outperform enterprise IT benchmarks, with open rates approaching 40% against an industry average in the low 20s. Regional outbound programs opened two new enterprise markets in a single year, and sales kickoff support has grown into an annual centerpiece of the partnership.