Demand Generation for AI Powered Security

Brand voice, vertical campaigns and demand generation for the leader in AI-powered video security and virtual guarding.

Checkerboard placeholder for forthcoming Pharmacy Solutions project artwork
Checkerboard placeholder for forthcoming Pharmacy Solutions project artwork
Checkerboard placeholder for forthcoming Pharmacy Solutions project artwork

The Client

EyeQ Monitoring delivers AI powered video security and virtual guarding, protecting properties across automotive, multifamily and commercial real estate with smart technology.

The Challenge

Each vertical EyeQ serves buys security differently. Auto dealers, multifamily operators and CRE portfolios each needed messaging that spoke to their world, backed by a consistent brand voice strong enough to unify it all.

The Solution

d2 developed the complete EyeQ brand and voice system, then built an always-on vertical campaign engine. Monthly campaigns tailored to automotive, multifamily and commercial real estate audiences. Product launch campaigns for the Rapid Surveillance Unit virtual guard offering. A demand program that meets each buyer in their own language.

The Results

The always-on vertical engine delivers fresh campaigns to three industries every month without missing a beat. Engagement has grown 3x since the program launched, campaign response rates run well above security industry benchmarks and the Rapid Surveillance Unit launch created demand for an entirely new service category in its first quarter.