Mastering Seamless Customer Engagement in the B2X Era: Integration, Data, and Collaboration
B2X Special Series (Part 2) By Todd Winking With the business landscape accelerating more rapidly every day, the phrase “adapt or perish” has never rung truer. In Part Two of our series on Business-To-Everything (B2X), we delve deeper into the tech stack to demonstrate the need for seamless integration between marketing, sales, and customer success. […]
Embracing B2X: The Transformative Power of Business-to-Everything Marketing
by Todd Winking Introduction: I’m always intrigued by the latest marketing trends. I’ve been around long enough to fondly remember when event marketing made the shift to “experiential” marketing – where consumers now “experience the brand!” However, lately, there’s a new marketing trend that I’m wholeheartedly embracing. The concept I’m referring to is the branding […]
24 Tips for a Successful Email Marketing Campaign
The use of email marketing campaigns is growing, and why wouldn’t it when you consider this: according to research conducted by the Direct Marketing Association, email marketing’s return on investment is astounding.
What is Marketing Automation?
Marketing Automation combines strategies related to campaigns, social media, landing pages, blogs, analytics, paid ads, paid search, et al., and, when they’re synced up and pushing results into your company’s CRM of choice, greatly enhances marketing efforts.