Concise, to-the-point content writing

When you’re creating content for your website, vanquish those thoughts of your english teacher who demanded that a particular paper had to a certain amount of words. In otherwords, don’t fret about the length of your content.

Which one is it, the Active or Passive Voice?

In content writing, the Passive Voice should be limited as much as possible. No, your website won’t crash if you use it, but you should use the Active Voice as much as possible.

Social Media Advertising―should you or shouldn’t you?

Trying to decide on whether to use social media advertising? Let’s cut to the chase with some good, hard stats. They were compiled from numerous studies conducted by 5 noted marketing research firms.

Keywords

keywords are intrinsically linked to SEO (Search Engine Optimization), which is, if done well, how people, hopefully your future customers, can find your website.

What is Marketing Automation?

Marketing Automation combines strategies related to campaigns, social media, landing pages, blogs, analytics, paid ads, paid search, et al., and, when they’re synced up and pushing results into your company’s CRM of choice, greatly enhances marketing efforts.

Check for these prior to signing a contract with a digital marketing agency

If you’ve decided that you’re not a marketer or simply don’t have time for it, you may have decided it’s time to outsource your digital marketing efforts.