The Essential Guide to Content Strategy: Core Elements for Building a Scalable B2B Marketing Foundation
The Essential Guide to Content Strategy: Core Elements for Building a Scalable B2B Marketing Foundation Summary This guide is for mid-sized B2B teams trying to scale without a full marketing department. It shows you how to build a simple, effective content strategy that aligns sales, clarifies messaging, and generates real results. If you’re in Dallas, […]
The Content Kitchen: Let’s Cook!
Introduction: Keep Your Content in the Red Zone (Bear Down Edition!) The NFL playoff season is coming up, and while my Chicago Bears won’t be in the hunt this year (again?!?), I still root for underdog stories. Last Sunday, flipping between NFL Red Zone and game highlights, I headed to the fridge for a quick […]
Bringing More to the Table: Six Signs You’re Ready to Hire an Outside Agency with the d2 Secret Sauce
Thanksgiving is just around the corner, and it always reminds me of my family’s holiday spread. I think back to the time my dad dared to bring a can of cranberry sauce —still in its jiggling, ridged shape—to the table. Let’s just say it didn’t exactly elevate the meal. It wasn’t bad, but it left […]
Celebrating Excellence: d2 Digital Designs Wins Web Excellence Award for EyeQ Monitoring Rebranding Launch We are proud to announce that d2 Digital Designs has won the prestigious Web Excellence Award for our exceptional work on the EyeQ Monitoring Brand Launch. This recognition underscores our commitment to excellence and innovation in web design and branding. Award-Winning […]
Mastering Seamless Customer Engagement in the B2X Era: Integration, Data, and Collaboration
B2X Special Series (Part 2) By Todd Winking With the business landscape accelerating more rapidly every day, the phrase “adapt or perish” has never rung truer. In Part Two of our series on Business-To-Everything (B2X), we delve deeper into the tech stack to demonstrate the need for seamless integration between marketing, sales, and customer success. […]
Embracing B2X: The Transformative Power of Business-to-Everything Marketing
by Todd Winking Introduction: I’m always intrigued by the latest marketing trends. I’ve been around long enough to fondly remember when event marketing made the shift to “experiential” marketing – where consumers now “experience the brand!” However, lately, there’s a new marketing trend that I’m wholeheartedly embracing. The concept I’m referring to is the branding […]