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Don’t let the word organic frighten you. Basically, it just means you’re not forking over money for ads (that will be the subject of our next blog). Organic social media marketing is a bit like a cocktail party, even though it’s not as polarizing as one. People either love parties or hate ‘em, but attending one for professional reasons, either to build your network or your clientele, is very similar to social media marketing for your business. But the one thing you don’t want to do if you’d like to get something out of it, whether referring to networking events or social media, is stand in the corner and refuse to engage anybody. Get active. Get out of your comfort zone.
Forget the days when Facebook and
Twitter were only used to one-up friends and let them know your vacation or
night on the town was better than theirs. Now social media should be an
integral part of your company’s marketing strategy. It’s estimated that 70% to
80% use it as a key component of their marketing efforts. Do you? If not, you
need to be. So, when you’re ready to launch or fine tune your social media
efforts, here are a few things to keep in mind:
Think Elevator Pitch
If you’ve ever been in sales, you
know what an elevator pitch is. It’s something about you and your company that
can be verbalized on a brisk elevator ride. Take the same approach with social
media; quickly convey who you are, where you work, and, most specifically, how
you help businesses and/or people.
Don’t “Fake it ‘til you make it”
Even if you pretend to be something you’re not at a party, don’t do
it with social media. Make posts reflective of your company, it’s culture, and
how you’d like to be perceived in the marketplace.
Share the Good News…be bold, but
not obnoxious
Social media posts work best when
they offer a more human, personal touch. And you don’t have to only share posts
regarding your business. If somebody at your company has a kid who’s on the
state champion basketball team, share it. You never know who may read it, then
forward it on to somebody who has an interest in basketball or the kid’s
school. And, who knows, they might end up needing your services.
Brag about
positive reviews
According to a
recent survey, almost 90% of respondents said they trust online reviews from
other consumers. That’s why you need to share positive reviews about your
company. People read them and believe them. Take advantage of the positive
press.
Post
content that won’t expire
It’s not to say that you can’t comment on
a current event, but if you do, it will eventually—maybe very soon–be old
news. It’s best to post stuff that doesn’t expire, meaning it will be
interesting and germane in another year. For instance, companies’ IT
departments will always be interested in information about network security,
cyberattacks, etc.
People love Videos and Images—who
hasn’t looked at a goofy cat video?
Giving the reader something to look
at, along with text, of course, helps info stand out. It’s more than just about
looks, though. Need proof? Check out these stats related to what videos and/or
images do for social media. Practitioners get:
- 18% more clicks,
- 89% more favorites, and
- 150% more retweets.
Remember, think cocktail party when you’re posting on social media. Here’s the best part─you don’t have to get dressed up.
For more information about digital marketing, contact D/FW’s most innovative digital marketing agency—D2 Designs. We design, execute and manage multi-marketing solutions with a focus on brand engagement that optimizes customers’ digital experience through traditional media, social media, lead gen and key analytics, e-commerce and experiential events. Check us out at d2.design, or email me at darjon@d2.design. And don’t forget to follow d2 for more great digital marketing information.