Why Use Video in your Marketing efforts?
Video content is great in today’s world where we’re being bombarded by snippets of information. Videos can quickly get the point across and be delivered in nice little bite-sized nuggets of info. Who doesn’t have time for that? Here’s another thing that’s also great about video content—you can measure it.
Which one is it, the Active or Passive Voice?
In content writing, the Passive Voice should be limited as much as possible. No, your website won’t crash if you use it, but you should use the Active Voice as much as possible.