Mastering Seamless Customer Engagement in the B2X Era: Integration, Data, and Collaboration
B2X Special Series (Part 2) By Todd Winking With the business landscape accelerating more rapidly every day, the phrase “adapt or perish” has never rung truer. In Part Two of our series on Business-To-Everything (B2X), we delve deeper into the tech stack to demonstrate the need for seamless integration between marketing, sales, and customer success. […]
Embracing B2X: The Transformative Power of Business-to-Everything Marketing
by Todd Winking Introduction: I’m always intrigued by the latest marketing trends. I’ve been around long enough to fondly remember when event marketing made the shift to “experiential” marketing – where consumers now “experience the brand!” However, lately, there’s a new marketing trend that I’m wholeheartedly embracing. The concept I’m referring to is the branding […]
24 Tips for a Successful Email Marketing Campaign
The use of email marketing campaigns is growing, and why wouldn’t it when you consider this: according to research conducted by the Direct Marketing Association, email marketing’s return on investment is astounding.
Why Email Marketing Is Still Relevant
Rumors of email marketing’s death have been greatly exaggerated. It’s still relevant today, maybe more so than it was when Clinton was roaming the halls of the White House. But like most things, what once worked doesn’t work as well today, if at all.
Why Hire a Marketing Agency, Part 2
6 REASONS YOU SHOULD HIRE AN ADVERTISING AGENCY By Kelsey, August 19, 2013 Originally published at https://www.thedsmgroup.com/hire-advertising-agency/ Whether you’re a company working with a limited in-house team, or a business owner looking to expand past your promotional strategy, the thought of hiring an advertising agency has probably crossed your mind. Are you limiting your business […]