Mastering Seamless Customer Engagement in the B2X Era: Integration, Data, and Collaboration
B2X Special Series (Part 2) By Todd Winking With the business landscape accelerating more rapidly every day, the phrase “adapt or perish” has never rung truer. In Part Two of our series on Business-To-Everything (B2X), we delve deeper into the tech stack to demonstrate the need for seamless integration between marketing, sales, and customer success. […]
Embracing B2X: The Transformative Power of Business-to-Everything Marketing
by Todd Winking Introduction: I’m always intrigued by the latest marketing trends. I’ve been around long enough to fondly remember when event marketing made the shift to “experiential” marketing – where consumers now “experience the brand!” However, lately, there’s a new marketing trend that I’m wholeheartedly embracing. The concept I’m referring to is the branding […]
5 Benefits of Marketing Automation
5 Benefits of Marketing Automation By Griffin Hoard Like in 2022, Marketing Automation will continue to disrupt the digital marketplace in the year ahead, and by adopting it, you’ll help arm your sales and marketing teams with the best next-generation tools available for working smarter, not harder- all while helping to accelerate the sales cycle. […]
24 Tips for a Successful Email Marketing Campaign
The use of email marketing campaigns is growing, and why wouldn’t it when you consider this: according to research conducted by the Direct Marketing Association, email marketing’s return on investment is astounding.
Why Email Marketing Is Still Relevant
Rumors of email marketing’s death have been greatly exaggerated. It’s still relevant today, maybe more so than it was when Clinton was roaming the halls of the White House. But like most things, what once worked doesn’t work as well today, if at all.
How to Create a Link Building Campaign
One of the most important elements of your online marketing and SEO efforts involves link building. Along with creating new, fresh, and pertinent content and having a website that’s easy to navigate and doesn’t contain missing pages, you need to have external links from reputable individuals and/or companies that point users to your website.
Concise, to-the-point content writing
When you’re creating content for your website, vanquish those thoughts of your english teacher who demanded that a particular paper had to a certain amount of words. In otherwords, don’t fret about the length of your content.
Social Media Advertising―should you or shouldn’t you?
Trying to decide on whether to use social media advertising? Let’s cut to the chase with some good, hard stats. They were compiled from numerous studies conducted by 5 noted marketing research firms.
Why Hire a Marketing Agency, Part 2
6 REASONS YOU SHOULD HIRE AN ADVERTISING AGENCY By Kelsey, August 19, 2013 Originally published at https://www.thedsmgroup.com/hire-advertising-agency/ Whether you’re a company working with a limited in-house team, or a business owner looking to expand past your promotional strategy, the thought of hiring an advertising agency has probably crossed your mind. Are you limiting your business […]