About
MetroNet is a 100% fiber-optic company headquartered in Evansville, Indiana. Known for its cutting-edge communication services, MetroNet delivers high-speed Fiber Internet, full-featured Fiber Phone, and Fiber IPTV with unparalleled reliability and performance. Since its inception in 2005, the company has expanded its fiber-optic network to over 100 communities across nine states, earning a reputation for delivering superior services traditionally found in large metropolitan areas. Recognized among Glassdoor’s Best Places to Work in 2020, MetroNet is dedicated to customer satisfaction and technological innovation.
Partnership
MetroNet, in collaboration with d2, launched its business fiber-optic network across ten key markets, employing a rapid roll-out strategy driven by online marketing automation. To accelerate its go-to-market timeline, d2 integrated Salesforce CRM alongside customized sales portals designed for MetroNet’s sales team, partner carriers, and localized reseller partners. These portals provided on-demand access to on-demand personalized branded sales and marketing materials, pricing tools, and consistent messaging, enabling the sales team to quickly secure customer commitments and establish MetroNet as a local market leader.
To generate sales opportunities in target markets, d2 deployed geo-targeted paid media campaigns, targeted email outreach, and social media initiatives. This strategic approach allowed sales teams to effectively engage with prospects in local markets. Leveraging marketing automation to streamline engagement ensured a fast, efficient, and scalable roll-out strategy. The success of this approach helped position MetroNet for major investment funding, secured two years later from global investment firm KKR.
MetroNet is a 100% fiber-optic company headquartered in Evansville, Indiana. Known for its cutting-edge communication services, MetroNet delivers high-speed Fiber Internet, full-featured Fiber Phone, and Fiber IPTV with unparalleled reliability and performance. Since its inception in 2005, the company has expanded its fiber-optic network to over 100 communities across nine states, earning a reputation for delivering superior services traditionally found in large metropolitan areas. Recognized among Glassdoor’s Best Places to Work in 2020, MetroNet is dedicated to customer satisfaction and technological innovation.
What We Did
- Logo Design
- Brand Strategy
- Go-to-Market Strategy
- Marketing Automation
- SalesForce Integration
- Online Configurator
- Development of Three Sales Portals (Sales, Carriers, Resellers)
- Customizable Collateral
- Branded Apparel
- Paid Digital Media Campaigns
- Social Media Marketing
- Email Campaigns
- Product Launches
- Video Production
- Content Writing
- BLOG Development
- SEO
- Analytics
- Presentation Support
- Proposal Package
- Training Engine
- Investor Presentation
- Tradeshow Support
Our collaboration with d2 was instrumental in the successful launch of our business fiber network. From marketing automation to customized collateral, their team provided the tools and strategies we needed to establish MetroNet as a trusted partner in the business community.
Results and Impact
The partnership between MetroNet and d2 yielded remarkable outcomes:
- 2-years of incremental month-over-month growth
- More than $1 million in monthly online business sales
- Growth into 18 states
- MetroNet is PCMag’s “Fastest Major ISP for 2024”
- Sales to T-Mobile/KKR pending 2025